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5 篇文献
 
Using Server Log Files and Online Experiments to Enhance Internet Marketing  
Unlike most traditional media, the Internet is both digital and interactive. Here we do not simply refer to interactions between consumers and a Web site or e-mail, but also between the marketer and t......
0次引用 0 0
Toward a Social Framework for Information Seeking  
2次引用 0 0
Une analyse descriptive de la fracture numérique des usages en ligne à partir des données de navigation  
In the continuation of the studies relating to 'first-level' digital divide (the Internet access), a recent literature pointed on the existence of a second-level digital divide (the internet use) whic......
0次引用 0 0
Ad Auction Design and User Experience  
When users click on poor quality advertisements, there is a hidden cost to the search engine due to the user dissatisfaction (for instance, users are less likely to click on ads in the future). We des......
Workshop on Internet and Network Economics  2007
5次引用 0 0
Beyond logs and surveys: In-depth measures of people's web use skills  
Finding information on the Web can be a much more complex search process than previously experienced on many pre-Web information retrieval systems given that finding content online does not have to ha......
Journal of The American Society for Information Science and Technology  2002
31次引用 0 0

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