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The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space  
Stefan Stremersch , Vardit Landsman , Sriram Venkataraman
Marketing Science  2013
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2011-2012 Gary L. Lilien ISMS-MSI Practice Prize Competition - Special Section Introduction  
Russell S. Winer
Marketing Science  2013
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Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings  
Alok R. Saboo , Raj deep Grewal
Marketing Science  2013
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Favoring the Winner or Loser in Repeated Contests  
Robert Ridlon , Jiwoong Shin
Marketing Science  2013
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Multilateral Bargaining and Downstream Competition  
Liang Guo , Ganesh Iyer
Marketing Science  2013
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University of Pennsylvania
 
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