Market Orientation
122
浏览
0
关注

Market orientation perspectives include the decision-making perspective (Shapiro, 1988), market intelligence perspective (Kohli and Jaworski, 1990), culturally based behavioural perspective (Narver and Slater, 1990), strategic perspective (Ruekert, 1992) and customer orientation perspective (Deshpande et al., 1993).The two most prominent conceptulizations of market orientation are those given by Kohli and Jaworski (1990)and Narver and Slater (1990). While Kohli andJaworski (1990) considers market orientation as the implementation of the marketing concept, Narver and Slater (1990) considers it as an organisational culture. Kohli and Jaworski (1990) defined market orientation as the organization-wide generation of market intelligence, dissemination of the intelligence across departments and organization-wide responsiveness to itAccording to them, the marketing concept is a business philosophy, whereas the term market orientation refers to the actual implementation of the marketing...
[展开]
相关概念
Case Study    
Grid Service    
主要的会议/期刊
演化趋势
Chart will load here
Market Orientation文章数量变化趋势

Feedback
Feedback
Feedback
我想反馈:
排行榜