Market Research
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Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets. Market research is a key factor to get advantage over competitors. Market research provides important information to identify and analyze the market need, market size and competition. International Institute of Market Research and Analytics is the world’s largest market research training institute, has operations in 4 continents and in over 15 countries. Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied s...
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E Commerce    
Case Study    
Data Mining    
Large Scale    
主要的会议/期刊
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