Social Media
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Social media refers to the means of interactions among people in which they create, share, exchange and comment contents among themselves in virtual communities and networks. Andreas Kaplan and Michael Haenlein define social media as a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content. Furthermore, social media employ mobile and web-based technologies to create highly interactive platforms via which individuals and communities share, cocreate, discuss, and modify user-generated content. It introduces substantial and pervasive changes to communication between organizations, communities and individualsDifferent types of social media include collaborative projects such as Wikipedia, blogs such as Blogger (service)|Blogger, social networking sites like Facebook, content communities like Youtube, and virtual worlds like Second Life. As of 2012, social media has...
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Social Web    
Case Study    
Data Mining    
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