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Avi Goldfarb 的论文(28) 排序方式:
How Is the Mobile Internet Different? Search Costs and Local Activities  
Information Systems Research  2013
0次引用 0 0
The internet is everywhere, but the payoff is not  
Examining the uneven patterns of Internet economics.......
Communications of The ACM  2012
0次引用 0 0
Online Advertising  
This chapter explores what makes online advertising different from traditional advertising channels. We argue that online advertising differs from traditional advertising channels in two important w......
Advances in Computers  2011
0次引用 0 0
Online advertising, behavioral targeting, and privacy  
Studying how privacy regulation might impact economic activity on the advertising-supported Internet.......
Communications of The ACM  2011
0次引用 0 0
Online Display Advertising: Targeting and Obtrusiveness  
Marketing Science  2011
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Search Engine Advertising: Channel Substitution When Pricing Ads to Context  
Management Science  2011
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Privacy Regulation and Online Advertising  
Management Science  2011
0次引用 0 0
Rejoinder - Implications of "Online Display Advertising: Targeting and Obtrusiveness"  
Marketing Science  2011
0次引用 0 0
How is the Mobile Internet Different: Search Costs and Local Activities  
International Conference on Information Systems  2011
0次引用 0 0
Measuring Brand Value in an Equilibrium Framework  
Marketing Science  2009
0次引用 0 0

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